Business Strategy
10/02/2009 13:49
What's a Niffler, you ask?
Well, if you've read Happy Potter and the Goblet of Fire, you might remember that a Niffler is a critter that hunts treasure. Once it finds one treasure, it moves on quickly in search of the next prize.
Do you do the same thing in your business? Meaning, are you...
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03/02/2009 09:16
I’ve been sitting here wondering about the reasons why people make changes in their lives, both business and personal.
And I realised there are any number of possibilities why people seek change.
One reason is the pain of the status quo.
The saying, ‘if you do what you’ve always done, you...
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05/01/2009 03:27
The Importance of Income
If you had money to invest in a stock, would you invest in a stock that had no income? Even if it had a great management team, stellar marketing team, solid sales team and incredible systems in place, you wouldn’t invest in it if it didn’t have income.
Some people...
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23/12/2008 07:42
There's hardly any chance that you can get away with bad etiquettes in your global business endeavor, bad manners will make you loose your company's goodwill, customers and sales in no time. To make it even worse, you can spoil your country's image if you are not courteous enough with your...
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16/12/2008 18:21
It's no secret that finding new customers is both time consuming and expensive, but it's worth noting just how much it could be costing you and your organization-no matter what kind of business you're in.
According to Frederick F. Reichheld, author of The Loyalty Effect: The Hidden Force...
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16/12/2008 15:29
Even with the most engaging design and brilliant colors done by the most expensive commercial printing company, your promotional materials will not be able to do you any good when it comes to getting any sales if all they get to do is to attract. More than attract the attention of your...
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27/11/2008 23:19
Being in advertising you start to get a feel for how advertising works. I mean by this things that either make your work simpler or draw in customers. Before you start your own business its worth taking the following advice into your thinking otherwise you may find that you lose energy ahead...
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23/10/2008 08:55
No matter what kind of marketing you’re doing, the primary focus is always going to be focused on answering all of the customer’s questions. You might not even be aware of the fact that this is indeed what you’re doing. I’ve noticed many marketers who have this built into them without really...
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07/10/2008 19:39
Shenzhen, a booming city on the south coast of China, near Hong Kong, wishes to add to its high-tech export with the aid of e-commerce.
Affected by the recent global slump, Shenzhen’s local businesses, mostly SMEs heavily relying on export, are in a hard time to boost revenues as usual,...
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30/09/2008 14:08
Let's consider the six key benefits for members themselves - which of course you'll use when promoting the site to prospects.
1. Manage cash flow
If you offer a monthly membership for a high-value resource, it can be a lot cheaper than members paying the full price for a bundle of...
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